With a background in consulting, market research, and technology, Smruti has worked with hundreds of brands across CPG and restaurant industries to help them develop shopper-centric packs and products. In addition to leading the European BASES & Neuro Design Practice Area, Smruti has been responsible for consumer research projects on sustainability at BASES Europe and has presented insights on how to drive sustainable shopper behaviors at international industry events. Smruti leverages her experience in behavioral science and technology to help brands develop packaging innovations that are both planet-friendly and consumer-centric.