GS1 in Europe is a neutral, not-for-profit organisation dedicated to implementing global standards to enhance the efficiency, visibility, and sustainability of products worldwide. Representing over 1 million companies globally, with 500,000 in Europe, GS1 in Europe fosters collaboration among these companies to establish common rules and standards. Our mission is to empower businesses to improve their efficiency, safety, security, and sustainability. For more information, visit www.gs1.eu.