Joost Bakx, VP Sales EMEA at Footprint, is a dynamic leader in the packaging industry, dedicated to driving sustainable transformation. With pivotal roles at Footprint and Tetra Pak, Joost has championed the development of innovative, eco-friendly packaging solutions designed to meet both market demands and environmental goals. His early career with Coca-Cola and Mars shaped his understanding of brand needs, equipping him to bridge the gap between consumer expectations and responsible packaging. Joost’s vision and expertise make him a compelling voice on the future of sustainable packaging, offering insights into how the industry can adapt for a greener tomorrow.