Graham is the Managing Director of SLOOP Consulting B.V. which has been offering consulting services and tools in the field of packaging and sustainability since 2009.

He is the founder & project co-ordinator for CEFLEX (a Circular Economy for Flexible Packaging), which is a collaborative initiative by over 180 companies and associations from across the flexible packaging value chain to make flexible packaging even more relevant in the circular economy.

Prior to 2009, he worked for Unilever for 23 years with a wide range of responsibilities including: R&D, Packaging management and design, Supply chain restructuring, Sustainability and CSR.