Noam Assael has over 30 years of experience in materials science, packaging, recycling technologies, strategic planning, business development, and marketing. He has worked at Avery Dennison for the past 8 years, where he helps consumer brands connect their physical, everyday items to their digital counterparts. Through implementing solutions for reusable and refillable packaging, he empowers consumer brands to effectively engage with customers while enhancing operational efficiency, reducing reverse logistics costs, and supply chain costs.