Brands and retailers are under pressure to meet mandatory targets for recycled content in packaging materials – while also complying with regulation governing contact-sensitive applications. There’s an urgent need for pre-competitive alignment to identify and nurture scalable solutions. Holly Nelson (Unilever), Hannah Drew (Aldi South Group), Alexander-Christian Root (PreZero), Feliks Bezati (Mars) and Filipe Vieira de Castro (Veolia CIRCPACK) search for pathways to this goal.