Founder and lead expert Tracy Sutton set up root in 2013 to help organisations use less and focus on becoming regenerative, inclusive and kinder to people and our planet. Root supports the world’s most prolific producers of goods and packaging to become fit for a regenerative future. It uses decades of technical, environmental and creative expertise to deliver industry-leading analysis, strategy, and consultancy. This is driven by its Design for Life methodology and informed by its unique data store – Root Knowledge Bank.

Root delivers regulatory, advisory, impact and strategy services to global brands and packaging producers to ensure they are policy-prepared.