After college retail world took a strong grip with a start-up focus and drove him to create multiple new businesses. From selling strawberries to create a Scandinavia’s first influencer marketing platform. After the success of this platform, Gramlux - which he sold 2018, he created a beaty and selfcare brand Xlash. After few years he sold also this business and got a call from his old friend Karen Khachatryan to co-found an AI driven grocery store chain to Sweden. Grab and Go Store.