Petr is an entrepreneur and business leader. He started his first company, Cocoon, in the marketing services and design industry. In this company, he worked on packaging and product innovation projects for over 15 years with corporate clients such as Nestle, P&G, Molson Coors, and others. In 2016 Petr founded MIWA Technologies, a technology company driven by a mission to prevent the creation of waste from single-use packaging. He is also a founding partner of ICIA - Intellectual Capital Business Association.