Robert Seegers is the Director Business Development at Afvalfonds Verpakkingen. His team’s objective is to drive innovation and create new solutions that brings us closer to realizing a circular economy for packaging. Recently, the team has developed a new system for plastic packaging rates, which will stimulate producers and importers towards adopting more sustainable packaging practices in preparation for large regulatory changes such as the Packaging and Packaging Waste Regulation (PPWR). Roberts has a substantial background and years of experience within the Extended Producer Responsibility (EPR) for packaging in the Netherlands, alongside a history of working in public affairs for large enterprises.