Nicholas Hodac is the Director General of UNESDA Soft Drinks Europe since October 2019, leading the Brussels-based association representing the European soft drinks industry with 25 national members and 10 corporate members. The areas of priority for Mr. Hodac are Sustainability (e.g. packaging, collection), Responsibility (e.g. nutrition, health, labelling) and Competitiveness (e.g. taxation), which form the core of UNESDA’s Aspirations for 2019-2024.

Previously, Mr. Hodac worked for IBM Europe, Ford Motor Company and General Motors. Mr. Hodac holds a Masters in European Foreign Policy, a Bachelor in European and International Economics and a Bachelor in Law.