Winfried Mühling has 30 years of frontline sales and marketing experience in the global packaging industry. He developed sales and marketing concepts for Tetra Pak, Amcor Flexibles, Ecolab and Mayr Melnhof Board & Paper in the largest packaging markets in Europe, MEA, Asia and Oceania. He is Director of Marketing and Communications at Pro Carton. Pro Carton promotes the functionalities and benefits of cartons and cartonboard as a renewable, recyclable, and circular packaging material to brand owners, retailers, designers, the media and EU policymakers.