James is the Planning and Strategy Innovation leader at Cambridge Design Partnership. James has over 25 years of experience in the branding and packaging design industry, leading initiative for brand, design and innovation consultants, such as Landor Associates, Design Bridge and Touch. 

His experience has included developing brand communications and delivering major packaging innovation for global FMCG companies across a hugely diverse set of categories with clients such as PepsiCo, Unilever, P&G, Nestle, Suntory, Mars Wrigley, Mondelez, Pernod Ricard and Natura, to name but a few.

James’ experience in navigating challenging political environments with stakeholders across all functions, has enabled his clients to overcome barriers and unlock opportunities, building bespoke, tangible innovation roadmaps to move toward a sustainable circular economy.