Benedikt Brenken is leading the cross-company R-Cycle Initiative. The initiative's objective is to establish an open standard for digitizing the lifecycle of plastic packaging, creating a digital product passport for interconnecting the entire value chain based on global GS1 standards. Benedikt possesses a strong background in digitalization and the plastics industry. He holds degrees in mechanical engineering and economics, and he completed his Ph.D. in the development and design of digital services