Opinionated and very active as sustainability/innovation practitioner, working in VC and large corporations to help hit the sweet spot of good for planet AND wallet. Best known as co-founder of global creative innovation agency Happen Group, which created over $5Bn incremental revenue for its clients (now part of Accenture). Costas writes books about the ugly reality of business in crowded markets and has led insight-led projects across cultures and categories on all continents (including the Antarctic). Working with over 100 major consumer goods companies, he has helped them create evolutionary and revolutionary breakthroughs that grow revenue through smart execution.