Caspar has spent the last 27 years working across different areas of marketing starting in advertising in 1996 where he became Board Director and Group New Business Director at AMV BBDO in London working on award winning campaigns for Guinness, Volvo, Capital Radio, and Pizza Hut amongst others. He went on to be part of the founding team of the top 50 ad agency Campbell Doyle Dye with clients including Mercedes-Benz. The Macallan and Invesco perpetual. Following an 18 month stint as COO of the leading PR firm Freuds, he went on to become co-Founder of VEEMEE in 2009 specialising in content creation for PlayStation Home, Sony’s virtual world gaming community on PS3 working with Audi, Diesel, Wrangler, GAME and more. Before becoming a co-Founder of Zappar in 2011 where he is now CEO.
Zappar has remained at the forefront of Augmented Reality on mobile devices over the past decade working with businesses to define their camera capability and spatial computing strategy. Partners include Nestle, Unilever, H&M, Countdown, Disney, Rovio, LEGOLAND and more. Zappar has deep sector experience in the retail, CPG and licensing arena in AR. They’ve recently launched a new initiative called Zapvision with enhanced Accessible QR codes to make all product packaging accessible to everyone, everywhere whatever their visual acuity as a basic human right.