Drawing on over 15 years of experience working with UN initiatives focused on business engagement with sustainability, Barbara joined Beontag in 2021 as ESG, Marketing and Communications Director. Since then, she has driven the company’s marketing and sustainability efforts while upholding its internationalization strategy, which has pushed geographical and revenue growth. Additionally, Barbara leads Beontag’s 2030 ESG Strategy implementation, being one of its key pillars the manufacturing and selling of sustainable products in the label and RFID segments. Her academic background comprises a bachelor's degree in Journalism, an MBA in Strategic Management, and a Master's degree in Public Policy and Management.