Virginie Helias
Full Name
Virginie Helias
Job Title
Chief Sustainability Officer
With over 3 decades of experience at Procter & Gamble in Brand Management and Innovation, Virginie has a broad experience across multiple categories and global to local brand management expertise. Virginie has worked across several of P&G’s multi-billion dollar brands, including Pantene, Ariel/Tide, and Pampers, and has extensive international experience having been based in France, UK, Switzerland and the United States throughout her career.

Since 2011, Virginie’s focus has been on sustainability and corporate citizenship, with a global remit covering all brands and business units, in all regions. Her mission was to embed sustainability into the innovation, brand-building and everyday business practices at P&G. In 2016, she was promoted to Vice President of Global Sustainability, in recognition of the work she has led to make sustainability a core business strategy, an innovation driver and a catalyst for a more resilient organisation.

Even though Virginie recommended the creation of this new position, her vision has always been for the role to become obsolete, with sustainability embedded in everything P&G does as second nature. As she puts it: “Innovation and communication will not be conceived without sustainable groundings.”

Prior to her current position, Virginie was the Western Europe Franchise Leader for Ariel, one of P&G’s largest brands, where she turned Ariel into the leader in sustainability through the launch of the highly successful “Cool Clean/Turn to 30” campaign and the most sustainable laundry product (Excel Gel).

Beyond her brand and innovation expertise, she is a certified coach and widely recognised for her vision, change management and leadership development skills.