Sylvia has over 20 years of experience in strategic brand, segment, and product marketing, working across multiple industries including technology, healthcare, consumer goods, and insurances. At NXP, she has been driving edge-to-cloud NFC applications, adding digital connectivity, security, and intelligence to physical products – aiming to help customers communicate more effectively and operate more securely, efficiently, and sustainably. Applications include authentication and traceability of products through their life cycle and the delivery of direct user services linked to product items.