Larry strives to repeatedly create, build, and manage brands that become the industry leaders in their respective markets, from startups to his work with the world's most recognised corporate symbols.

The automaker Infiniti profiled him in their Wall Street Journal 'Innovators' campaign a few years ago, stating: “Larry has the ability to enter a new industry, finding a newly enlightened way to position a brand for success.”

Ad agency TBWA\Chiat\Day pitched him as; “Larry has the elusive ‘it’ – confidence in his journey and repeatedly able to outperform on the roadways of life. He’s always looking for how he can personally conquer and bring change to an industry new to him. In these marketing and creative roles, he drives himself to continue to create successes and create industry-related products that push the envelope.”

Larry has been quoted or profiled by a wide range of publications such as The Wall Street Journal, The New York Times, AdAge, Billboard, and scores of industry journals.

Much of his executive team coaching and consulting is in “Diffusion of Innovations” – how, why, and at what rate new ideas, products, and technology spread over time through potential customers and cultures.

His specialties include creating and building young brands; brand and corporate identity; brand campaigns; brand evangelism; corporate and product brand image; brand reputation; brand consulting; strategy and tactics for achieving adoption of new innovation; creativity and design; strategic partnerships and licensing. He is a brand lecturer at MBA level and a brand speaker at industry events.