Connected NFC packaging is mainly used to enhance the consumer experience as well as to help brands protect products from counterfeiting. In this session, you will discover how much more NFC has to offer. Retailers, brands, and consumers can get plenty of other benefits, such as real-time inventory information both in-store and across the worldwide supply chain. We will also explore how NFC delivers real-time marketing analytics to help brands create new behavior-based marketing strategies and experiences in record time.