Evolution in product identification and traceability
Date & Time
Tuesday, November 14, 2023, 1:45 PM - 2:15 PM
Craig Stobie

With the focus and activity around GS1 Digital Link it demonstrates a transformation in packaging design and production. With many of the benefits of adopting 2D codes in packaging centred around adding variable data for marketing, sustainability, traceability, and digital passports, it is essential that the practicality of how to produce these at speed is considered. It brings an opportunity to bring the late-stage customisation in-house and inline/near line and reap the benefits of being able to adapt your production line for short runs, without the need to carry expensive preprinted bespoke packaging with the downside of long lead times. Join Domino in this discussion around how to apply intelligence to smart packaging and discover how to improve your costs as well as your future flexibility in production.

Location Name
AIPIA - Smart Insights Stage
Event ID