Simon Jones, Antares Vision Group
Güneri Tugcu, Amazon
Nina Zehetmaier, Securikett
Marie Burnay, GS1
Frederic Albinyana, Crane Authentication
In this panel Amazon’s Güneri Tugcu and industry experts explore the multiple opportunities around extending supply chain transparency, in the context of brand protection and upcoming regulatory demands – and how friction can be removed to realize this potential by enhancing alignment and interoperability.