With over 11 years at Fuji Seal, Jaap Verbeeten has held a range of commercial and technical roles and now leads a division of the European Sales Team. In addition to driving business growth, he spearheads Fuji Seal’s sustainability agenda, actively contributing to the development of the EU’s Packaging and Packaging Waste Regulation (PPWR). As a representative of the Netherlands, Jaap Verbeeten participates in CEN standardization meetings, helping shape the future of sustainable packaging across Europe.