Kaie Kaas is the CEO and Co-founder of KIUD, a material technology company turning textile waste into high-performance, reusable packaging in the form of rigid boxes.
Driven by the belief that waste is the new raw material, KIUD team has developed a patented material made from recycled textile fibers - produced without water or chemicals and with 82% lower CO₂ emissions than cardboard.
As wood-based packaging faces rising costs and scarcity, Kaie drives a bold shift: transforming textile waste into the next-generation packaging that saves trees, cuts emissions - and truly needs to be touched to be believed.
KIUD’s innovation is already proving its impact in the technology sector, where clients across Europe - including Scandinavia’s largest telecom, Telia - have cut packaging costs by 60% by switching from single-use cardboard to reusable boxes.