Françoise de Valera is Pack2Earth’s Co-founder & CEO; a sustainable food & packaging entrepreneur since 2014 with a total of 30+ years' senior international experience, including 6 years as the GSMA's COO, where she moved the GSMA Mobile World Congress from France to Spain and set it up to become the world’s largest carbon-neutral event in 2014. Françoise holds an MBA from Edinburgh Business School and certification from the Institute of Environmental Management. Françoise was named 2024 Best Entrepreneur by ESIC Business School. In her spare time, she is a trail runner, organic farmer and beekeeper.