As Director, Sustainability and Strategy for EMENA, Sophia Savvides leads efforts to accelerate the adoption of circular packaging systems, with a focus on consumer packaged goods (CPG). Promoting connected packaging and reuse models, she collaborates with industry partners and stakeholders to design and implement strategies to reduce waste, increase material recovery and minimize environmental impact.

Sophia is passionate about technology and cross-sector partnerships that foster systemic change, enabling brands to meet consumer demand for more sustainable products and influencing policies to support a more circular economy. Her belief is that now, more than ever, the industry needs to innovate and apply technology to solve the world's most pressing sustainability challenges.