Vivian Loftin is one of the three co-founders and managing directors of Recyda, a company offering an all-in-one software solution for packaging sustainability management. With a background in International Cultural Business Studies, Vivian first connected with her co-founders in 2019 during an innovation project. Together, they identified a significant gap in the packaging industry: the need for a digital solution to evaluate the recyclability of packaging throughout the entire value chain. They founded the company in 2020 and today, Vivian is leading communications at Recyda. In addition to her work at Recyda, Vivian serves on the board of trustees of the Value Foundation, where she champions value-based entrepreneurship. She is also an active speaker at events such as TEDx.