Darren West is SAP’s Global Head of Circular Economy solutions. He works with customers, sales and pre-sales colleagues, product developers and external partners to set product strategy for SAP’s products that impact Circular Economy and Material Transition themes.
This involves analysis of markets and trends, setting strategy, and outlining personas, pain points, market drivers and value propositions, and building new commercial packages. He agrees and manages projects with strategic partners such as the World Business Council for Sustainable Development, the Ellen MacArthur Foundation and World Economic Forum, various academic bodies and major consultancies worldwide. Topics include: sustainable packaging, eco-design, circularity data exchange, digital product passports, and extended producer responsibility.