Willemijn Peeters, Founder and CEO of Searious Business: Willemijn Peeters is a renowned international game-changer in the world of circular plastics. Being highly committed to preventing plastics from ending up in our environment, she founded Searious Business, an impact-driven company that helps major brands to create close the plastic loop. With a background as a business controller, Willemijn combines sharp financial insight with a passion for sustainability, proving that environmental responsibility and business success go hand in hand. With over 18 years of experience in sustainable innovation, program management, business development, and finance, she has spearheaded groundbreaking initiatives that transform industries and accelerate the shift toward a circular economy.