Nathan has been leading ZWE's pioneering work to scale up reusable packaging systems across Europe since 2020. He plays a central role in fostering collaboration between civil society organisations, forward-thinking businesses, city leaders, researchers, investors, and policymakers to accelerate the transition away from single-use packaging. At the core of this mission is the ReuSe Vanguard Project (RSVP), an initiative launched in 2021 that drives systemic change to mainstream reuse. Nathan brings strategic insight and coalition-building expertise to the forefront of Europe's reuse revolution.