Florian Constabel, as the Head of Wipak N.E.X.T. and Digimarc, is at the forefront of leading innovative projects in digital watermarking. He also oversees the Wipak N.E.X.T. team, which is dedicated to pioneering the future of packaging through a focus on innovation, sustainability, collaboration, creativity, and technology integration. Florian's strong emphasis on sustainability and technological advancement has been instrumental in integrating Digimarc's digital watermarking technology into Wipak's packaging solutions and beyond. The integration of digital watermarks has significantly enhanced the recyclability and traceability of packaging materials, contributing to improved sorting and recyclability. An outstanding example of Florian's commitment to environmental sustainability is his leadership in representing Wipak in the HolyGrail 2.0 initiative. This initiative aims to enhance the sorting and recycling of packaging waste through digital watermarks. Florian is well-regarded for his strategic vision and collaborative approach, working closely with his teams and industry partners to drive innovation and develop impactful solutions in the packaging industry.