With 25+ years’ experience in both agency and client-side roles. Jamie has worked in big FMCG and Consumer Health companies as the global head of design, and is currently a leader in the Design, Sustainability and Innovation business for PA Consulting. Jamie has extensive experience in branding and packaging design, building brand love, consumer stories and innovating in new packaging materials, while also having a deep understanding of the supply chain and how to design margin accretive products in complex matrix systems. Over the last 10 years Jamie has focused heavily on sustainable packaging making him a leading expert in plastic replacement materials as well as strategies to make packaging truly circular.