Packaging is full of back roads, sudden turns, and hidden secrets. The processes used, the paths it takes, the materials available, and the experience of the consumer all present roads to uncover gems of efficiency. In packaging, there are a lot of things we cannot control. Things like production sites, the protection a product needs, and material compatibility. We can use these constraints and requirements to unlock a chance for innovative thinking and solutions. Serial innovator Brent Lindberg will be your guide, navigating through the intersection between sustainability and packaging. Using his six-part framework, you’ll learn where to find hidden sustainability opportunities across the entire value chain.