BASF had worked with the top 15 universities for 10 years to develop a biodegradable UV filter. The result was disappointing as all university teams claimed "It's impossible!" and not a single team brought testable samples at any point. CTO Martin Brudermüller could not accept the "it's impossible" part and made the bold move to engage seven novel teams of post-docs from universities BASF had never worked with before. The R&D managers reporting to him were shocked with his decision, because they knew that a UV filter could either protect against UV or biodegrade, but not do both. Brudermüller took external support to find and engage the unusual suspects - professors and post-docs who had never worked on UV filters before. These teams cocreated UV filters with higher sun protection factor than anything seen before AND they were biodegradable. Team Rioja used biomimicry to replicate the molecules in the skin of a grape to transform UV into glucose. Team Copenhagen used the science of organic solar panels to transform the UV into electricity. All solutions were prototyped thanks to Team University College Dublin. Sigvald Harryson, Professor of Disruptive Innovation and founder of iKNOW-WHO, will share how this happened and how you can replicate the success.