Public perception on plastic, international packaging policy, and the global plastic treaty discussions have impacted the dialogue on materials. Although progress on a global plastics treaty stalled at the end of 2024, there were notable positions taken by a coalition of nations and — fleetingly but meaningfully — the US These countries pushed for international caps on plastic production and the elimination of certain harmful chemicals used in plastic manufacturing. Meanwhile, more companies are setting material-specific goals and touting their progress to move away from certain materials, typically plastic. Join this panel to hear how nonprofits, coalitions, and brands with virgin plastic in their portfolio are changing their approach to plastic considering these global dynamics.